Behind the Words

WordCove takes your brilliant ideas and makes them shine. We specialize in executive ghost writing, blogging and editing for CEOs and business owners in a wide range of B2B, consumer and professional service industries. What does that mean? We help attorneys, physicians, consultants, startup entrepreneurs and other thought leaders get the attention they deserve. We love smart businesses. In fact: the smarter, the better.

LuAnn Glowacz serves as WordCove’s principal. She’s an Austin, Texas-based executive ghostwriter and editor who spent her early professional years as a PR executive. With 15 years’ experience at agencies and in non-profit, technology and healthcare PR and integrated marketing, LuAnn is perhaps best known for questioning traditional public relations tactics and helping non-PR entrepreneurs unleash their voice. She was featured in Mashable’s “The Future of Public Relations and Social Media,” was named one of “100 PR People Worth Following on Twitter” by Conversation Agent, and served as a SXSW Interactive panelist debating epic social flubs.

LuAnn’s career highlights include assisting KVUE in filming a bone marrow transplant at Cook Children’s Medical Center, serving as the communications manager for the Lone Star Emmy Award-winning community event Light / The Holocaust & Humanity Project, and bringing the value of legacy planning to the readers of Money Magazine and The New York Times.

These days, LuAnn prefers writing and editing in her slippers over speeding to early morning TV interviews. She ghost-wrote Cut Your Tax in 2010 (New Year Publishing) and is a contributing author of Lost Lessons From Life on the Farm by Gregory Bloom. More recently, she served as the editor of IGNITE: Setting Your Organization’s Culture on Fire with Innovation, the latest book by Randal C. Moss and David J. Neff. With WordCove, she spends her days ghostwriting blog posts, reports, case studies, op-eds and contributed articles–managing a great team of fellow writers when needed–for some of the top business owners in Austin, San Antonio and throughout the country.

Over the years, LuAnn has served as a guest speaker and panelist for several organizations and events including SXSW Interactive, BlogathonATX, Austin Content Marketing Tweetup, GetSmart, IABC Brazos Valley, Social Media Breakfast, and Texas State University’s PRSSA and Mass Communications Week, and has been a guest speaker/lecturer at Concordia University and St. Edward’s University.

LuAnn is the VP of Career Services for Women Communicators of Austin and helps host the organization’s Careers Over Coffee networking group.

What Clients Have Said

Over the years, LuAnn has had the opportunity to work with the best of the best. Here's what these folks had to say about her.

dana“What sets LuAnn apart is her ability to both strategize and write content seamlessly. It’s refreshing and a rare find for a writer to have both abilities. LuAnn is consistent, communicates well, and meets deadlines that help keep the entire moving ‘train’ on track.”   – Dana, a PR agency owner

mark“LuAnn is a part of a team that has increased our ROI on marketing 400%. Because of her efforts, we have seen a dramatic increase in traffic to our website. She really researches her topics and knows her subjects.”  – Mark, founder and CEO of one of Austin’s fastest growing companies

karenb“LuAnn treated me more as a colleague and less the pain in the neck I became to get an hour-long documentary on air for PBS—answering every question and text message and staying after everyone left the building as we packed up.”  –Karen, Emmy award-winning documentary filmmaker

marc“LuAnn worked with me on my E-book, Personal Brand for Baby Boomers: What It Is, How to Manage It, and Why It’s No Longer Optional. LuAnn was a dream to work with, while I am not so easy. I will be using her again.” – Marc, an author and consultant

christy“LuAnn’s approach was personable and thorough, and her execution polished and professional. She produced a product that is reflective of my personality as well as of my business. It is a website I am proud to show my clients.” – Christy, a marketing agency owner

marta“LuAnn is extremely talented and a sincere pleasure to work with. Often times I’ve wanted to hire her as a writer on various projects and she is always in such high demand and sadly… booked! Bottom line, if you are lucky enough to get her on your team, be grateful! She is phenomenal. Extremely intelligent, creative, and strategic.”  – Marta, filmmaker and marketing strategist

cari“You can put LuAnn in any situation and she will exceed expectations every time.” – Cari, president and founder of a marketing agency

tony“LuAnn has great ideas and follows through on implementation. [She] truly got our firm back on the right track.” – Anthony, former estate planning attorney and current director of sales and marketing


raquel“LuAnn has excellent writing skills and is able to take the most complex medical issues and break them down into interesting and comprehensive messages.” – Raquel, a director of marketing and PR


karen“LuAnn is extremely flexible and knowledgeable, which ensures that the PR dollars we spend are used in the most effective ways.” – Karen, author and business consultant